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The Eye-On Competitive Retail is a unique quarterly study designed to track local competitive market share. Among many functions, the study measures unit consumption by vendor, brand and product. With the largest demographic panel of more than 900,000 food & beverage consumers across all U.S. markets, the study parameters are virtually endless.
Local Competitive Market Share:
Understanding local competitive market share among coffee companies couldn't be easier. Our tracking analysis allows companies to view local market share by competitive vendors or brands. This analysis is available for any individual or local U.S. market.
Store Count and Growth:
Another indicator of local market share is through competitive retail store count. Local vendor store count is another part of our intense tracking analysis. This allows companies to view competitive market share form a different perspective. Retail store count growth is calculated by current vs. future local new occupancy permit filings, along with market potential against saturation.
Category Market Share:
Evaluating category market share enables companies to comprehend local vendor product penetration. These tracking results take a deeper look into actual product market share among coffee companies. Categories also include: Brew, Espresso, Blended Food, Whole Bean and Other Retail. Customized categories are also available for clients.
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Market Demographics:
The Eye-On Competitive Retail Study also tracks and reports demographic data for individual local markets. The Demographic data is based on 900,000 panel members reporting.
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Vendor Demographics:
Demographic data can be segmented by vendor or brand and is also available for any individual U.S. market. This is an excellent way to compare local market demographics against vendor or brand customers.
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