Frozen yogurt (fro-yo) wars heat up for summer season

$8.1 billion frozen yogurt market in the U.S., according to chief operations officer at research firm StudyLogic. ...

Publishes STUDYLOGIC source: USA TODAY

May 20, 2008
STUDYLOGIC in media spotlight:

Starwoods Element Hotels Launches Annual Eco-Travel Index 

WHITE PLAINS, N.Y.Tough times may be turning road warriors into eco-warriors. The faltering economynot the fragile environmentis the biggest motivator for frequent travelers who have become "more conscious of waste" according to a survey commissioned by Element Hotels, which is launching The Element Eco-Travel Index, an annual index of green travel habits among frequent travelers. Element is Starwood Hotels & Resorts Worldwide, Inc.s newest lifestyle hotel brand and innovation lab for environmentally sustainable construction, building and operational practices. Element is the first major hotel brand to mandate that all its properties pursue the U.S. Green Building Councils Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings.

According to The Element Eco-Travel Index, nearly 78 percent of respondents said they are paying more attention to wasteful habits like "leaving the lights on, leaving the TV on, [or] leaving the faucet running." But more than 41 percent say their vigilance about squandering resources is "due to the economy, while just 28 percent claim its "due to the environment."

Eco-conscious habits slip during trips, The Element Eco-Travel Index also reveals. Though nearly half (46 percent) of frequent travelers say they "always" recycle glass and plastic at home, that number dips to 36 percent on the road. Conserving water matters at homemore than 34 percent say they limit shower time or lawn wateringbut only 20 percent watch water consumption while traveling. Only about one-third of travelers surveyed consider themselves "outstanding" in their personal "green programs," with most feeling more like "green beginners."

Travelers Want Green Choices

"Whether theyre motivated by saving money or saving the planet, travelers clearly want the opportunity to follow green practices on the road," said Brian McGuinness, senior vice president of specialty select brands, Starwood Hotels & Resorts Worldwide, Inc. "Thats why we built green choices into the Element guest experience. The more accessible, intuitive, and enjoyable green options are, the more travelers are going to embrace them."

Among other findings in The Element Eco-Travel Index, which polled 1,008 people who had stayed in a hotel at least three nights in the last twelve months and usually spend at least $100 per night on a hotel room:

More than 65 percent of respondents said they are more likely to change sheets and towels daily in a hotel versus in their home.
Women tend to take "green habits" on the road more than men do. Men were more likely than women to change sheets and towels daily and leave the lights on while sleeping.
At home, just under 35 percent of travelers said they always conserve energy by lowering the thermostat, but just 25 percent say they do the same on the road.

This survey was conducted by Cedarhurst-based STUDYLOGIC LLC via telephone.

Go to Element Hotels.

March 12, 2009
STUDYLOGIC in media spotlight:

Quick Chek Coffee Beats National Coffee Brands

Quick Chek Coffee scores higher than National coffee brands

Research Shows Higher Ratings in Value, Quality and Customer Satisfaction

WHITEHOUSE STATION, N.J., March 12, 2009 In a recent independent study conducted by Cedarhurst, N.Y.-based STUDYLOGIC LLC, Quick Chek, a premier chain of nearly 120 fresh food store locations throughout New Jersey and southern New York, surpassed its top national coffee competitors in the areas of value, quality and customer satisfaction.

Publishes STUDYLOGIC source:http://www.quick-chek.com/press_detail.asp?id=20394

October 31, 2008
STUDYLOGIC in media spotlight:

Tricks, Treats And Guilt Bring Parents Home For Halloween

Bosses Watch Out! 60% of Parents Feel Guilty if they Miss Halloween, 66% of Parents Leave Work Early and 76% of Parents Rearrange Business Travel to Trick-or-Treat.
Friday, October 31, 2008

Ghosts and goblins might not spook grownups on Halloween, but parental guilt sure does!   A new survey conducted by Four Points by Sheraton found that 60% of parents feel guilty if they miss trick-or-treating with their kids and three out of four parents say their children would be disappointed if they missed Halloween.  And bosses beware:  personal priorities mean professional productivity may suffer on Halloween with 66% of moms and dads admitting they sneak out of work early in order to hit the streets for treats with their kids, and 76% even rearrange their business travel to make it home in time for the big day.

Publishes STUDYLOGIC source: http://www.hotelinteractive.com/article.aspx?articleid=11971

September 17, 2008

STUDYLOGIC in media spotlight. AOL publishes Blackberry survey results for Starwood.

Study Reveals That 35% of BlackBerry Users
Would Choose Their Device Over Their Spouse

Publishes STUDYLOGIC source: http://mobile.aol.com/articles/2008/09/17/blackberry-addiction/

November 21, 2007

STUDYLOGIC Introduces new Receipt Based Survey Tracker.

Thursday November 20, 10:00 am ET

Cedarhurst, New York.--(BUSINESS WIRE) STUDYLOGIC LLC today announces the full launch of the receipt based survey system. This new system enables companies to track individual store guest perception and ratings. Our new methodology allows companies to utilize these services extremely cost efficiently. 

October 24, 2007

STUDYLOGIC expands operations to accommodate growth and enters lucrative database business.

Wednesday October 24, 9:00 am ET

Cedarhurst, New York.--(BUSINESS WIRE)STUDYLOGIC LLC today announces the expansion growth of the Cedarhurst headquarters. STUDYLOGIC also announces the entry in to the lucrative database business.

In todays aggressive market, it is very important to plan for the future says CEO, Eric Guidry.  We have entered in to a 3-year contract for additional space at the Cedarhurst Center. 

We are also very excited to be entering the database creation business. STUDYLOGIC manages one of the largest U.S. online panels that is designed to track food and beverage consumption within local markets. Our experience and intellectual assets properties have enabled us to educate companies on how to build successful database panels. Through these channels we have seen significant opportunity in the database creation business.

About STUDYLOGIC LLC

STUDYLOGIC is a leading market research company that focuses on providing local market data. The company manages the elite EYE-ON COMPETITVE RETAIL study which is designed to track local market consumption through a proprietary study tracking mechanism.

July 10, 2007
STUDYLOGIC in media spotlight. Wall Street Journal publishes hotel survey results for Starwood. Publishes STUDYLOGIC source: http://online.wsj.com/public/article/PR-CO-20070710-903914-fYUrwDA7T2Te74Cpmfk4Mmz8AFE_20070710.html?mod=wsjcrmain